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Dec 21 / heathgross

Primary Research

Primary Research is the process of gathering information directly from individuals who have access to it. Unlike secondary research, primary research does not focus on published information. Primary research sources could include competitor employees and former employees, competitor vendors and suppliers, competitor clients and customers, etc. While primary research can address questions about past and current activity, the goal is to learn about what the competitor is going to do; ‘what are the intentions and plans of the company?’ This is why Primary Research CI is the only way to really know what your competitor, and therefore the market, is going to do next.

2 responses to “Primary Research”

  1. […] valid; each of them has individual merit. What baffled me was that not one of my peers suggested primary research. As I have said many times before, the best way to get detailed information on a company is to pick […]

  2. […] provide some level of protection, it is rarely effective at deterring the smart and persistent primary researcher. At Sedulo we teach our analysts to start at the bottom of the corporate food chain and work their […]