Skip to content
Dec 23 / heathgross

Competitive Landscape

Generally, a competitive landscape refers to a product produced through competitive intelligence collection and analysis. A competitive landscape is a comprehensive view of an industry or industry segment, with particular focus being placed on the competitors in the space. A competitive landscape usually includes competitor profiles as well as an in-depth analysis of the trends impacting the industry. At times Competitive Landscape and Environmental Scan are mistakenly used synonymously; whereas a competitive landscape is a comprehensive study of a competitive set, an environmental scan is a high level overview of an industry, competitor, or product or service.

Related posts:

Leave a Reply

Your email address will not be published. Required fields are marked *